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The Lonely Century

The Lonely Century

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The Lonely Century. This book is a call to arms and bold new vision of how we must act fast to reconnect society at individual, government and business level. Hailed by the Observer as 'one of the world's leading thinkers,' author and professor, Noreena Hertz, challenges us all - and most importantly, our politicians, business leaders and economists - to take urgent action to ensure a future where we thrive, not simply survive.


'This book is a crucial call to arms: in the wake of the pandemic, Hertz argues, governments have an opportunity to rebuild along better lines. Yet I have little confidence that the British government is thinking about the importance of community. If we could issue a reading list to 10 Downing Street, I'd put this book near the top.' - Guardian

Explosive stuff. Timely . . . urgent. - Daily Telegraph

Causing a deserved stir - Financial Times

Professor Noreena Hertz has travelled the world to explore the loneliness epidemic first hand: 'renting a friend' in Japan, visiting co-habitation spaces in Israel and trying a week experienced entirely online. From the spread of social media to the rise of AI, loneliness is a global issue that is affecting both our health and financial security.

In this novel, Hertz takes on a world increasingly dominated by big business and consumerism. The Lonely Century is a bold, game-changing book that has the power to transform how we behave.

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