Skip to product information
1 of 8

PackIt Freezable Insulated Lunch Bag - Mulberry

PackIt Freezable Insulated Lunch Bag - Mulberry

Rated 4.0 out of 5 stars
Regular price $49.95
Regular price Sale price $49.95
Sale Back soon
Tax included.
Rendering loop-subscriptions
Rendering loop-subscriptions
Rendering loop-subscriptions

PackIt Freezeable Lunch Bag - Mulberry is the original, bestselling reusable lunch bag made from food-safe, eco-friendly non-toxic matierlas is roomier in all the right places. Its expanded width and depth easily fits two of their Mod Lunch Bento or Mod Snack Bento containers with plenty of headroom for snacks. A repositioned buckle handle evenly distributes the weight so the front flap always stays in place.

PackIt’s Freezable Lunch Bag features freezable gel built-in the walls of the lunch bag. The smart design eliminates the need for separate ice packs or gel packs. 


you are making a difference:

  • The built-in gel liner saves water and resources by eliminating the need for ice cubes or toxic icepacks
  • Made from food-safe, eco-friendly non-toxic poly canvas & EVA - no PVC-, BPA-, phthalate- and lead-free
  • Reusable lunchware helps you save money, time and waste going to landfill


  • Gel-lined walls chill a meal and a 12oz (340ml) drink for hours (depending on external temperatures)
  • Wider base fits a Mod Lunch Bento and Mod Snack Bento container
  • Folds flat and freezes overnight
  • Buckle handle clips onto totes and strollers
  • Zip closure locks in cool, dry air
  • Made from nontoxic poly canvas; food-safe lining


Thoroughly wipe or hand wash the interior and spot clean exterior; allow bag to dry completely before freezing. Not machine or dishwasher safe.


Open: 247.65 H x 215.9 W x 165.1 D mm

Folded: 133.35 H x 215.9 W x 76.2 D mm

Brand story

When Melissa Kieling's three children were going to school, she was constantly faced by expensive ice packs, squashed food and, ultimately, missing ice blocks. She knew there was a solution.

Combining a shower curtain, safety pins and four ice packs, Melissa made the first PACKiT prototype. The bag IS the ice pack!

Today, PACKiT provides all sorts of cooling solutions for kids and adults alike.

Read this blog post for ideas on how to create an ice-pack free lunchbox this school year.

View full details
Rated 4.0 out of 5 stars
Based on 3 reviews
Total 5 star reviews: 2 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 1 Total 1 star reviews: 0
33%would recommend this product
3 reviews
  • K
    Rated 5 out of 5 stars
    4 months ago
    5 Stars

    It's perfect for me. I freeze the bag inside a plastic bag (which I reuse). There is no need for an ice brick. It keeps my food cool and fresh. It fits my bento box, other small containers, eg for yoghurt and fruit. Happy with my purchase. Thanks 😊

  • S
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    5 years ago
    A must-have for Australian summers

    Since I bought mine, I've been using it every day for work. When I come home, it just gets popped back into the freezer. It's perfect for situations where there is no or little fridge space (most workplaces) as you can keep it in your backpack and know the food will stay lovely and cold. Once lunch has been eaten, the bag is also useful to cool you down if you're a bit hot, or as an ice pack if you injure yourself. I've done whole days at work (8hrs) and it is still pretty frozen by the end of the day and there's been some hot days this summer.

  • K
    Verified Buyer
    I do not recommend this product
    Rated 2 out of 5 stars
    5 years ago
    more annoying than useful

    The carry handle strap is attached only to the lid flap, which closes only with Velcro. Any weight in the bag causes the Velcro to come undone. The zipper will keep the cooler compartment closed, but its difficult and annoying to carry. It really needs the carry handle to attach to the sides.

    Also, I don't find it completely freezes overnight, and it's in the freezer for 12hrs, though in fairness, I do live in humid FNQ.

    I would not recommend this style until they change the carry handle.

Reviews LoadedReviews Added
Goes well with
1 of 0