"What you do makes a difference, and you have to decide what kind of difference you want to make."

- JANE GOODALL

our story

Our Story

Planet-saving choices you can trust

Biome's vision is to preserve a safe, healthy environment on this wonderous planet for now, and for those who come after us.

Since 2003, we've been obsessed with finding solutions to environmental problems, and scrutinising products to uncover green-washing, hidden toxins, and dubious ingredients.

Where ever you are on the journey, we're here to help you make a confident decision that works for you.

our story

Like you, we believe in the power of individual actions. We're standing up for your health and the natural world by fighting against waste, plastic pollution, toxins and climate change.

tracey bailey

Our Founder

Tracey Bailey created Biome to empower others with the knowledge and access to carefully-vetted choices that would make a difference. The dream started 20 years ago when Tracey visited the endangered orangutans in Indonesia and pledged to be part of the change!

Soon after opening the first store in Paddington, Tracey’s mother developed a terminal brain tumour. This loss ignited her passion to avoid the unsafe industrial chemicals that brands hide from us.

Together with the Biome team today, Tracey continues to delve into misleading claims around palm oil, biodegradable plastics, bamboo fabric, and synthetic fragrances.

tracey bailey

"Knowing we are part of the solution makes me happy, and motivates me every day."

what we do

What we do

We employ 100 people across our online and six physical stores, proudly providing a marketplace for hundreds of ethical suppliers, most of which are small Australian businesses. We have also supported an abundance of community and environmental organisations.

Biome has pioneered many of the concepts that now seem mainstream. In 2003, we introduced online in Australia the concept of a "reusable water bottle" (at the time the world was in love with water in throwaway plastic bottles!), shampoo bars, and clean beauty. Over the years, we have been first to shine the light for Bokashi composting, reusable coffee cups, straws and razors, and plastic free alternatives such as wire pegs.

True to our mission, we launched Australia's first Naked Beauty Bar to empower our community to save plastic waste and resources by learning to make their own body care and cleaning products.

what we do

We are on a journey too – for us it's about progress not perfection.

what we live by

What we live by

We act with:

  • Integrity
  • Compassion

We are:

  • Curious
  • Dynamic
  • Ground breaking
  • Advocates
  • Friendly & Supportive
  • Hopeful

Our value of being ground breaking has seen us become Australia's first B Corp certified retailer and the first Palm Oil Investigations certified palm oil free retail store.

what we live by

These values guide all that we do for you and the planet, and how our team works together.

banned ingredients

Banned ingredients

We vet 1000's of products every year against our strict standards, in particular our "Dirty 30" list of banned ingredients, and truth in labelling. 

All skin care and beauty products at Biome are 100% cruelty free, palm oil free, and free from synthetic preservatives, petrochemicals, and fragrances.

We also care about the people who make our products and grow the ingredients.

Learn more

banned ingredients

There's a thing about products that are safe for the environment, they're better for you too.

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Walk the talk

Walk the talk

We're proud to:

  • Ship your parcel without plastic and using re-used materials.
  • Donate to Greening Australia’s ReefAid program to offset the environmental impact of shipping.

Learn more

Walk the talk

These aren't sustainable "initiatives" for us - these are our DNA and just what we do.

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Our impact

Our impact

We've seen the power of individual actions to save the planet.  Each year, Biome's community saves the waste of more than 7 million single use plastic items! See what we achieved in 12 months here.

And, because we are uniquely free from palm oil, we are also helping fight against the global warming caused by the palm oil industry.

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Our impact

More than seven million single use plastic items saved in one year!


 

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