Founder Tracey Bailey

Be part of the change for good!
Everything at Biome is safe for you and our planet.

  • Honesty in labelling.
  • Meets our strict standards.
  • Zero harm to people or animals.
  • Brands with passion and ethics.
  • Good from the maker to the end.
  • Performs better than unsafe alternatives.



You may notice that we have changed our look from green to blue!  After 14 years of being the best green store in Australia, we feel that our new blue represents Biome's planet-saving focus — after all, our planet when viewed from the universe is known as The Blue Marble

Blue Marble image of Earth Two thirds of the Earth is covered by life-giving oceans, lakes and frozen water, and our mission at Biome is to keep plastic and other pollutants from those waters. Not only are we environmentally-sustainable, but we delve into the whole story of a product like human rights, cruelty free, zero waste, and supporting local.  Not to mention, blue is clean, just like our clean beauty and 100% toxin free products.

This iconic "Blue Marble" image taken by the crew of Apollo 17 in 1972 was the first ever photo of the complete planet. There was not another taken until 2015, when "Al Gore's satellite" finally made it into space giving humanity an important perspective on our home.


Every purchasing choice you make is a vote for the world you want. We've seen the power of individual actions to save our planet. In fact, in the past 12 months our community has saved the waste of over six million single use plastic items!

In 2003, I chose to stop worrying that companies were getting away with greenwashing and to start living the changes I wanted to see in the world. Today, we're here to help you do the same. It's almost impossible to know the toxins we are exposed to as most manufacturers (who can choose from 85,000 industrial chemicals that have never been assessed for safety) are not transparent and place profits before people.

Biome's strict standards give you peace of mind. You can enjoy high performing products like our super clean, cruelty free beauty ranges without sacrificing your health. We carefully research and verify each supplier for truth in labelling, safe ingredients, and zero harm to people and animals.

The Whole Story. Biome is different because we delve into the whole story of a product, the people behind it, and its impacts, so that you can make a choice to match your values. Not only are we free from toxins, but we go further to consider aspects like human rights, waste, and supporting local.

Force for Good. We are proud to be a Certified B Corporation, the first retailer in Australia to achieve this. This means we not only demand transparency from our suppliers, but we also hold ourselves to highly measured standards of social and environmental performance, and together with you, our community, we are part of a growing global movement of people using business as a force for good.

We love to hear what matters to you and any solutions you are looking for. Please email us on

Tracey Bailey, Founder of Biome

Your values count

Strict standards

The whole story

Real change - Over 6 million items of single use plastic avoided in one year!

Our community - be part of the change

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Company Info: Biome Living Pty Ltd, ABN 61106871434 Directors: Tracey Bailey, Robin Bailey


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