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Inika mineral makeup is truly natural mineral makeup that is trusted worldwide. it has become the makeup of choice for stylishly natural women everywhere. The name INIKA means "little Earth" and boasts the strictest ingredients criteria of any makeup company in the world. All products in the Inika natural cosmetic range are certified organic or vegan, certified Halal and certified cruelty free. INIKA keeps the promise never to use harsh or harmful chemicals, additives or fillers.